Corporate & Product Marketing
Kimberly Decker has more than 15 years experience in highly-technical corporate and product marketing roles requiring the ability to work and communicate with domestic and international personal: programmers, salespeople, customers, support staff, and management. She has worked as a “product evangelist” for a wide variety of software products, including application development environments, database interfacing tools, and web integration solutions. Her expertise designing and implementing comprehensive marketing, public relations and business development programs has helped numerous organizations increase revenue and enhance market presence.
Development of strategic and tactical marketing plans for B2B product and service solutions.
Design and production of marketing collateral, sales material, product pricing, packaging and web presence.
Coordination of corporate communications and PR efforts, along with new corporate branding.
Negotiation of print advertising contracts, maximizing response rate and impact to revenue.
Executed social media marketing programs to promote lead generation and enhance product revenue.
Product development and release planning: identifying market needs, product prototyping, competitive analyses, demonstration design, vendor selection for web platform hosting, and exploration of lead generation sources.
Directed market research and business development efforts (i.e., customer satisfaction surveys, competitive intelligence acquisition, and identification of emerging markets).
Conceptualized and implemented intranet-based, information dissemination system and knowledge base for worldwide sales representatives.
Managed marketing staff, departmental budgeting and sales forecasting.
Coordination and management of trade show events and developer/user conferences.
Taught extensive hands-on training courses for a variety of software products.
Utilizing traditional marketing approaches and digital strategies to reach target audiences across all channels, Kimberly’s efforts have helped to develop functional, collaborative relationships within organizations and with customers and partners. She specializes in offering creative and analytical contributions to business planning, focused on budget-conscious solutions that maximize marketing program effectiveness.
Ask Blue Prairie to help you execute your marketing programs, quickly and affordably.